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To edit the Series page, go to Mr. World/Series. To edit the Novel page, go to Mr. World/Novel.
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I get it. I do. You're an individualist. Rugged individualism. It simply doesn't work anymore. Brands. Sure. A useful heuristic. But ultimately, everything is all systems interlaced, a single product manufactured by a single company for a single global market. Spicy, medium, or chunky. They get a choice, of course. Of course! But they are buying salsa.

–Mr. World to Mr. Wednesday, "Lemon Scented You"

Mr. World is the leader of the New Gods and is a personification of globalization.

Significance in series Edit

"Lemon Scented You" Edit

Shadow and Wednesday are locked up together in an interrogation room. The lights dim, the door opens, and Marilyn Monroe (from The Seven Year Itch) floats into the room. Wednesday tells her they don't have any business with her. Shadow begs for it to not be real as footsteps sound down the hallway. Mr. World enters and apologizes to Wednesday for not seeing him. Wednesday warns Shadow to not speak to Mr. World. Mr. World frees Shadow from his handcuffs and tells him he already knows all about him from his blood type to his nightmares. Everything about Shadow is stored and recorded in the Book of Life.

Marilyn coughs politely to remind Mr. World to stay on track. He whistles for Technical Boy. Technical Boy enters and apologizes for lynching Shadow. Mr. World slams Technical Boy onto the table and offers to let Shadow hit him and knock out his front teeth. Shadow refuses. Mr. World absolves Technical Boy for his crime against Shadow and has him sit next to Wednesday to offer his sales pitch. Technical Boy explains how the New Gods want to offer Wednesday the opportunity to evolve with them and they will help him find his own audience. Mr. World is offering a merger with the Old Gods and to upgrade Wednesday.

Marilyn clicks a remote and the walls light up with images of the ODIN guidance satellite to be launched over North Korea. Wednesday will be re-branded and 24.9 million people will know his name, giving him a lasting place in tomorrow. Wednesday pounds his hand on the table and refuses, saying they offer him exile, not a merger. The New Gods simply occupy time while the Old Gods gave people meaning. Mr. World tells Wednesday to give them meaning again before he leaves with Marilyn following after.

Technical Boy stops them, asking why Mr. World is letting Wednesday go when he has him right there. Mr. World explains that Wednesday is older than Technical Boy will ever be and has wisdom and knowledge that Technical Boy does not have. He is giving Wednesday an opportunity and respect. Technical Boy says, "fuck respect." Marilyn blows a kiss to Technical Boy and knocks out his two front teeth. As the New Gods leave, Mr. World tells them he is not their enemy.

"Come to Jesus" Edit

Easter opens the door to her home to greet Hannah Brown (Judy Garland from Easter Parade) and one of the Children dressed as Don Hewes (Fred Astaire). Hannah reminds Ostara of their tradition of celebrating Easter together, having merged pagan beliefs into media gimmicks, like peeps and bunnies and brunch. Easter guides her outside to meet her sheep.

Wednesday spots Hannah and Easter strolling the grounds outside. Hannah asks about Wednesday and Easter admits he was trying to recruit her. The faceless Don begins to split into multiple Dons as Hannah questions Easter. The New Gods make Old Gods new again and she wants to know why Easter would listen to Wednesday. Easter replies that it is because she is feeling "misrepresented in the media." Hannah explains that the Old Gods have to evolve in order to survive in an atheist world.

Mr. Wednesday arrives as the Children circle protectively around Easter and Hannah. He argues with Hannah about the distribution methods of worship. Technical Boy takes over one of the Children and enters the conversation, warning Wednesday that he can't fight progress. Wednesday points out the New Gods wouldn't be there if he wasn't a threat. Hannah claims they are there for Easter because Wednesday doesn't matter anymore. Wednesday insists he still matters because gods make things happen to cause belief.

Mr. World takes over another one of the Children. As Mr. World speaks, storm clouds gather above. He tells Wednesday that he only matters when it comes to war and there isn't going to be a war. The New Gods have all the advanced technology while the Old Gods are left with swords and hammers. Whether they fight or not makes no difference because the Old Gods will die out either way. Wednesday responds by dedicating deaths to Ostara just as lightning strikes the circle of Children, killing them all.

Wednesday turns to Shadow and asks if he has faith. Shadow asks for a third time for Wednesday to tell him who he is. Wednesday recites some of his many names to Shadow before finally revealing himself to be Odin. He commands Ostara to show the New Gods who she really is. Easter steps forward and lifts her arms to the air, bringing a change in the wind and clearing the thunderclouds. She takes away the spring, causing life to retreat underground throughout the country as it returns to its winter state.

Mr. World tells Wednesday he has his war. Wednesday announces the believers and non-believers can have their spring back when they pray for it. He asks Shadow if he believes and Shadow answers that he believes "everything." Laura clears her throat to announce her presence and asks to speak with her husband.

Physical appearance Edit

Physically Mr World appears as tall (6 foot) caucasian man in his 40s, with medium length greying brown hair, a chiseled nose strong jaw and piercing yet disarmingly gentle eyes. Mr World generally dons black suits with a white shirt and black tie, often with a charcoal fedora and beige overcoat. He can also take on the face of seemingly anyone.

Quotes Edit

You wanted a war, Glad-of-War? You have one. Be glad. It will be the war you die in.

–Mr. World to Mr. Wednesday, "Come to Jesus"

Notes and trivia Edit

Well, seeing that we're friends, here's the answer: I'm going to take the stick, and I'm going to throw it over the armies as they come together. As I throw it, it will become a spear. And then, as the spear arcs over the battle, I'm going to shout 'I dedicate this battle to Odin.'

–Mr. World to Technical Boy, Chapter Seventeen

Mr. World is the leader of the New Gods.

Significance in narrativeEdit

Chapter Twelve Edit

When Shadow and Mr. Wednesday travel Backstage to escape from the Spooks tailing them, Shadow accidentally touches a thigh bone. He is transported into one of the Spooks' (Mr. Town's) head. Town calls Mr. World to tell him they lost Shadow and Wednesday. He is angry because he thinks Shadow is the one who killed Mr. Wood and Mr. Stone back at the railroad car. Shadow recognizes Mr. World's voice from somewhere, but can't place it. Mr. World complains about scheduling a policy meeting and tells Town to get back there and that they can try to get Shadow and Wednesday again later.

Chapter Thirteen Edit

After Shadow is arrested in Lakeside for the murder of Woody and Stone, there is a television on in the police station. Media gets Shadow's attention as Diane from Cheers begins to show him a "LIVE FEED" with Mr. Town outside a building. The feed changes to inside the building and Wednesday is there, talking to a person with his back to the camera who turns out to be Mr. World. As Wednesday is arguing with Mr. World, a red laser dot appears on his glass eye. There is a bang and his head explodes. Media replays Wednesday's assassination and freeze-frames it for Shadow.

Chapter Fourteen Edit

Mr. Town approaches Shadow and hands him Wednesday's glass eye, telling him that Mr. World wanted Shadow to have it.

Chapter Seventeen Edit

Mr. Town drives around the back roads of Virginia searching for the Ashtree Farm. Mr. World has ordered him to cut off a stick from the World Tree but to leave Shadow alone and not turn him into a martyr. He hacks off a small branch for Mr. World and starts to climb back down. He jabs the stick at Shadow and imagines twisting it in his guts before he finishes climbing down the tree. As he leaves, Shadow's side begins to bleed black.

Technical Boy is at Rock City searching for Mr. World, eventually finding him in the Rainbow Room. Technical Boy is troubled after having killed Bilquis and asks why they need to fight the Old Gods when they can just wait around for them to die out anyway. Mr. World tells him it is because he doesn't have all the information as his mouth twists into Loki's. He explains to Technical Boy that he is waiting for the stick from the World Tree so he can throw it over the battle, turning it into a spear as he dedicates the battle to Odin in order to gain power. He proceeds to show Technical Boy what he means by stabbing Technical Boy through his chin to his brain as he says, "I dedicate this death to Odin." He hides the body and a little while later, a voice from the shadows tells him it's a "good start."

Chapter Eighteen Edit

Laura takes the stick from Mr. Town's car and heads through Rock City unimpeded, reaching a cavern in an off limits part of the attraction. Mr. World welcomes Laura for bringing him his spear. When she tells him she is Shadow's wife, he comments that she is looking better than she should. He warns her that drinking from Urd's Well is only temporary and asks for his stick. Laura asks him for a cigarette and answers before she will give him his stick. He tells her Shadow was a distraction and it's all about patterns and symbols. She asks him what side he is on and Mr. World says, "the winning side." She turns away from him, briefly glimpsing out the window the skirmish below, as Mr. World approaches her from behind.

Laura waits until Mr. World is close behind her and touching her before she takes his stick and says, "I dedicate this death to Shadow," and rams it through her chest and into Mr. World behind her. They are stuck together on the stick and Mr. World takes out a knife and starts stabbing her in the chest before she knocks it out of his hand. He flails about, trying to free himself as he cries and wails before they both fall down.

Shadow arrives in Rock City and finds Mr. Town dead in his car from a broken neck. He catches Laura's scent in the air and follows it, feeling a brief moment of pain in his side. He hears a man call out something, only capturing, "...to Odin!" and begins to hurry through the seemingly abandoned park. He finds the off-limits cave and hears Mr. Wednesday speaking to him from behind. He tells Shadow that he was the misdirect and did everything he was supposed to do. He is proud of Shadow because the power in the sacrifice of a son was enough to "get the whole ball rolling." Without turning around, Shadow tells him it was all a crooked setup for a massacre before asking where Laura and Mr. World are. Mr. Wednesday doesn't answer.

Shadow walks further into the cave and encounters Mr. World, propped up against a cage with a blanket over him. Mr. World tells Shadow he is too late and he has thrown the spear and dedicated the battle to Odin. Shadow tells him he figured out the two-man fiddle con but didn't realize Low Key and Mr. World were the same. He demands Mr. Wednesday to show himself, who can't because he is a ghost. It is Wednesday's death that drew all the gods together for their blood sacrifice. Loki and Wednesday plotted a massacre of gods because Wednesday feeds on death that is dedicated to him, like Shadow's death on the tree, whereas Loki feeds on chaos. Wednesday needed a son to die for him and finally tracked down Shadow, locked away in prison. They had orchestrated everything to get Shadow to play the part of the fiddle in their con. Shadow asks what caused Loki's fatal injuries and Wednesday tells him it was Laura but the war will bring Loki back just as it will bring back Wednesday.

Shadow leaves to find Laura and wonders at the emptiness of Rock City before realizing the battle is being fought Backstage. He shifts his perspective and sees the "moment of the storm" with the Old and New Gods readying themselves for the oncoming war. He enters the center of the arena and hears the Buffalo Man's voice encouraging him. Shadow tells the gods that it's not a war and wasn't intended to be a war. He exposes Wednesday's and Loki's plan to con the gods in a game of "Let's You and Him Fight." The winning and losing don't matter because only the deaths matter since that is what gives Loki and Wednesday their power. Shadow finishes up by saying he'd rather be human than a god because humans keep going regardless of whether or not anyone believes in them. The Old and New gods begin disbanding, realizing they've been had.

Shadow returns to the cavern in search of Laura, finding her bleeding all over the floor of the cave where she stabbed Loki. He tells her he stopped the war from happening and that she successfully killed Mr. World.

Physical appearance Edit

Notes and trivia Edit


Note: The pictures are shown in episodic order. To see the order of the episodes, please visit the Episode guide.


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