|“|| Mr. Wednesday: "What's today?"|
Mr. Wednesday: "Today's my day."
–American Gods Trailer
Mr. Wednesday is the leader of the Old Gods in their war against the New Gods. In America, he works as a con artist. He meets Shadow on an airplane after Shadow's release from prison and hires him on as a bodyguard.
Mr. Wednesday is responsible for recruiting gods to help fight his war. He hires Shadow to help him as well as be a bodyguard. The gods he recruits include Mr. Nancy, Czernobog, Easter, and Mama-ji. He is often unsuccessful in recruiting gods who claim to be happy in the amount of worship they are currently getting. It is Mr. Wednesday who arranges for Shadow's home in Lakeside under the name Mike Ainsel, and his relationship with Shadow is responsible for the bulk of the events in the narrative.