|“||Lucy Ricardo. I'm all sorts, Shadow. The screen is the altar. I'm the one they sacrifice to. Then till now. Golden Age to Golden Age. They sit side by side, ignore each other, and give it up to me. Now they hold a smaller screen on their lap or in the palm of their hand so they don't get bored watching the big one. Time and attention, better than lamb's blood.||”|
Media is one of the New Gods and is a personification of television.
Significance in series Edit
Wednesday gives Shadow a list and sends him shopping. Shadow heads to a superstore to get the items on Wednesday's list, including maps, romance novels, cigarettes, and vodka. As he is walking through the store, I love Lucy is playing on one of the TVs in the store's entertainment section. Lucy calls out to Shadow from the TV, stopping him. He unplugs the TV and all of the TVs in the display go black before Lucy appears again. She explains the screen is the altar and she is the one they sacrifice their time and attention to. She offers Shadow a job to work for her because Wednesday isn't even yesterday while she is today and tomorrow. She is impressed by how Shadow handled the Technical Boy and she won't underestimate him. Shadow refuses her offer. She tells him she is trying to help him.
Physical appearance Edit
|“||We kind of hybridized media and fame into one character so whenever Media manifests, she manifests as a famous dead person that has contributed greatly to the artistic landscape. So we have her as David Bowie and Marilyn Monroe and Judy Garland. And the thing that surprised us about Gillian is that not only is she a wonderful mimic, she’s so willing to transform for a role. When she did Marilyn Monroe, we were gobsmacked by how dedicated she was in bringing that character to life.||”|
Media first appears as Lucy Ricardo from I Love Lucy. Media also appears as a newscaster on TV and winks at Shadow. Later, she appears as Diane from Cheers.