|“||"Okay," she said. "Good question. I'm the idiot box, I'm the TV, I'm the all-seeing eye and the world of the cathode ray. I'm the boob tube. I'm the little shrine the family gathers to adore."||”|
Media is one of the New Gods and is a personification of television.
Significance in narrativeEdit
After dropping Sam off at her aunt's house in El Paso, Illinois, Shadow rents a room at a Night's Inn and has the TV on in the background to fall asleep. I Love Lucy comes on the TV and Lucy begins talking to him. She explains that she is the television god and invites him to work for her instead, but Shadow turns her down, deciding to stay with Wednesday.
While in Cairo, Illinois, Shadow and Jacquel go to the house of an elderly deceased woman named Lila Goodchild. Her husband is poor and upset, and he complains that their children have shown no respect for their parents. Meanwhile, Shadow takes away the body and learns how to work the hearse and the gurney. He sees the TV god again, winking at him from the image of a newscaster on the television screen.
When Shadow is arrested in Lakeside, he is left handcuffed and waiting for the county sheriffs to pick him up. There is a television on in the background while the office guarding him, Officer Bute, takes a nap. Media gets Shadow's attention as Diane from Cheers and begins to show him a "LIVE FEED" with Mr. Town outside a building. The feed changes to inside the building and Wednesday is there, talking to a person with his back to the camera who turns out to be Mr. World. As Wednesday is arguing with Mr. World, a red laser dot appears on his glass eye. There is a bang and his head explodes. Media replays Wednesday's assassination and freeze-frames it for Shadow.
Shadow, Czernobog, and Mr. Nancy reach the Center of America and park at the one-story motel. There is a chauffeur and a female newscaster standing outside. Media introduces herself and leads them inside where Technical Boy is waiting with Mr. Town. Shadow asks Mr. Town if he's slept with Mr. Wood's wife yet. Mr. Town hands room keys to Mr. Nancy who passes them out to Shadow and Czernobog. Shadow heads to his room and falls asleep.
Media calls Shadow for dinner and he walks out to find the chauffeur has brought everyone McDonald's from Nebraska. As they eat dinner, Shadow asks when they can take Mr. Wednesday's body and is told that according to the rules, they have to wait until midnight. After dinner, Shadow finds Media waiting for him in his room. She tries to convince him to join her side and when he refuses, she threatens to make his life bad. She leaves him alone.
It's soon close to midnight so everyone meets in Room Five, where Wednesday's body is laid out. Loki calls the gathering to order and asks if anyone would like to say something. Mr. Town passes, Czernobog warns that this is the start of war, and Technical Boy begins to recite a poem buy can't remember the rest of it. Shadow says that the whole situation is "pitiful" because half the people there had a hand in killing Wednesday but Shadow is still working for Wednesday. Media makes a few pithy comments about life and death before Mr. Nancy finishes off with another warning that the New Gods would pay for what they had done.
Physical appearance Edit
Media first appears as Lucy Ricardo from I Love Lucy. Media also appears as a newscaster on TV and winks at Shadow. Later, she appears as Diane from Cheers and forces Shadow to witness Wednesday's assassination.