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|“||Lucy Ricardo. I'm all sorts, Shadow. The screen is the altar. I'm the one they sacrifice to. Then till now. Golden Age to Golden Age. They sit side by side, ignore each other, and give it up to me. Now they hold a smaller screen on their lap or in the palm of their hand so they don't get bored watching the big one. Time and attention, better than lamb's blood.||”|
Media is one of the New Gods and is a personification of mass media and entertainment.
Media has been around for a long time, although not as long as the Old Gods. She saw the martian's invasion in 1938 (The War of the Worlds radio drama causing panic) as the effect of mass delusions.
Significance in series Edit
Wednesday gives Shadow a list and sends him shopping. Shadow heads to a superstore to get the items on Wednesday's list, including maps, romance novels, cigarettes, and vodka. As he is walking through the store, I Love Lucy is playing on one of the TVs in the store's entertainment section. Lucy calls out to Shadow from the TV, stopping him. He unplugs the TV and all of the TVs in the display go black before Lucy appears again. She explains the screen is the altar and she is the one they sacrifice their time and attention to. She offers Shadow a job to work for her because Wednesday isn't even yesterday while she is today and tomorrow. She is impressed by how Shadow handled the Technical Boy and she won't underestimate him. Shadow refuses her offer. She tells him she is trying to help him.
Technical Boy leaves a club and heads to his limo. The lights overhead go out and a virtual reality box is waiting for him. Technical Boy is transported to a meeting with Ziggy Stardust. Ziggy scolds Technical Boy for hanging Shadow and beating up the wrong guy. He states that Mr. World is demanding for Technical Boy to apologize to Wednesday and Shadow. Technical Boy argues that Mr. Wednesday is recruiting gods and should be stopped but Ziggy says Technical Boy is turning Wednesday into a martyr. Technical Boy claims it is delusional that an apology will make any difference. Ziggy explains that delusions create gods all on their own and that's all Wednesday needs is just enough, even just one person, to believe.
Shadow and Wednesday are locked up together in an interrogation room. The lights dim, the door opens, and Marilyn Monroe (from The Seven Year Itch) floats into the room. Wednesday tells her they don't have any business with her. Shadow begs for it to not be real as footsteps sound down the hallway. Mr. World enters and apologizes to Wednesday for not seeing him. Wednesday warns Shadow to not speak to Mr. World. Mr. World frees Shadow from his handcuffs and tells him he already knows all about him from his blood type to his nightmares. Everything about Shadow is stored and recorded in the Book of Life.
Marilyn coughs politely to remind Mr. World to stay on track. He whistles for Technical Boy. Technical Boy enters and apologizes for lynching Shadow. Mr. World slams Technical Boy onto the table and offers to let Shadow hit him and knock out his front teeth. Shadow refuses. Mr. World absolves Technical Boy for his crime against Shadow and has him sit next to Wednesday to offer his sales pitch. Technical Boy explains how the New Gods want to offer Wednesday the opportunity to evolve with them and they will help him find his own audience. Mr. World is offering a merger with the Old Gods and to upgrade Wednesday.
Marilyn clicks a remote and the walls light up with images of the ODIN guidance satellite to be launched over North Korea. Wednesday will be re-branded and 24.9 million people will know his name, giving him a lasting place in tomorrow. Wednesday slams his hand on the table and refuses, saying they offer him exile, not a merger. The New Gods simply occupy time while the Old Gods gave people meaning. Mr. World tells Wednesday to give them meaning again before he leaves with Marilyn following after.
Technical Boy stops them, asking why Mr. World is letting Wednesday go when he has him right there. Mr. World explains that Wednesday is older than Technical Boy will ever be and has wisdom and knowledge that Technical Boy does not have. He is giving Wednesday an opportunity and respect. Technical Boy says, "fuck respect." Marilyn blows a kiss to Technical Boy and knocks out his two front teeth. As the New Gods leave, Mr. World tells them he is not their enemy.
Easter opens the door to her home and greets Hannah Brown (Media as Judy Garland from Easter Parade) and one of the Children dressed as Don Hewes (Fred Astaire). Hannah reminds Ostara of their tradition of celebrating Easter together, having merged pagan beliefs into media gimmicks, like peeps and bunnies and brunch. Easter guides her outside to meet her sheep.
Wednesday spots Hannah and Easter strolling the grounds outside. Hannah asks about Wednesday and Easter admits he was trying to recruit her. The faceless Don begins to split into multiple Dons as Hannah questions Easter. The New Gods make Old Gods new again and she wants to know why Easter would listen to Wednesday. Easter replies that it is because she is feeling "misrepresented in the media." Hannah explains that the Old Gods have to evolve in order to survive in an atheist world.
Mr. Wednesday arrives as the Children circle protectively around Easter and Hannah. He argues with Hannah about the distribution methods of worship. Technical Boy takes over one of the Children and enters the conversation, warning Wednesday that he can't fight progress. Wednesday points out the New Gods wouldn't be there if he wasn't a threat. Hannah claims they are there for Easter because Wednesday doesn't matter anymore. Wednesday insists he still matters because gods make things happen to cause belief.
Mr. World takes over another one of the Children. As Mr. World speaks, storm clouds gather above. He tells Wednesday that he only matters when it comes to war and there isn't going to be a war. The New Gods have all the advanced technology while the Old Gods are left with swords and hammers. Whether they fight or not makes no difference because the Old Gods will die out either way. Wednesday responds by dedicating deaths to Ostara just as lightning strikes the circle of Children, killing them all.
Wednesday turns to Shadow and asks if he has faith. Shadow asks for a third time for Wednesday to tell him who he is. Wednesday recites some of his many names to Shadow before finally revealing himself to be Odin. He commands Ostara to show the New Gods who she really is. Easter steps forward and lifts her arms to the air, bringing a change in the wind and clearing the thunderclouds. She takes away the spring, causing life to retreat underground throughout the country as it returns to its winter state.
Mr. World tells Wednesday he has his war. Wednesday announces the believers and non-believers can have their spring back when they pray for it. He asks Shadow if he believes and Shadow answers that he believes "everything." Laura clears her throat to announce her presence and asks to speak with her husband.
Physical appearance Edit
|“||We kind of hybridized media and fame into one character so whenever Media manifests, she manifests as a famous dead person that has contributed greatly to the artistic landscape. So we have her as David Bowie and Marilyn Monroe and Judy Garland. And the thing that surprised us about Gillian is that not only is she a wonderful mimic, she’s so willing to transform for a role. When she did Marilyn Monroe, we were gobsmacked by how dedicated she was in bringing that character to life.||”|
Media first appears as Lucy Ricardo from I Love Lucy. Media also appears as a newscaster on TV and winks at Shadow. Later, she appears as Diane from Cheers.
Notes and trivia Edit
|“||"Okay," she said. "Good question. I'm the idiot box, I'm the TV, I'm the all-seeing eye and the world of the cathode ray. I'm the boob tube. I'm the little shrine the family gathers to adore."||”|
Media is one of the New Gods and is a personification of television.
Significance in narrativeEdit
After dropping Sam off at her aunt's house in El Paso, Illinois, Shadow rents a room at a Night's Inn and has the TV on in the background to fall asleep. I Love Lucy comes on the TV and Lucy begins talking to him. She explains that she is the television god and invites him to work for her instead, but Shadow turns her down, deciding to stay with Wednesday.
While in Cairo, Illinois, Shadow and Jacquel go to the house of an elderly deceased woman named Lila Goodchild. Her husband is poor and upset, and he complains that their children have shown no respect for their parents. Meanwhile, Shadow takes away the body and learns how to work the hearse and the gurney. He sees the TV god again, winking at him from the image of a newscaster on the television screen.
When Shadow is arrested in Lakeside, he is left handcuffed and waiting for the county sheriffs to pick him up. There is a television on in the background while the office guarding him, Officer Bute, takes a nap. Media gets Shadow's attention as Diane from Cheers and begins to show him a "LIVE FEED" with Mr. Town outside a building. The feed changes to inside the building and Wednesday is there, talking to a person with his back to the camera who turns out to be Mr. World. As Wednesday is arguing with Mr. World, a red laser dot appears on his glass eye. There is a bang and his head explodes. Media replays Wednesday's assassination and freeze-frames it for Shadow.
Shadow, Czernobog, and Mr. Nancy reach the Center of America and park at the one-story motel. There is a chauffeur and a female newscaster standing outside. Media introduces herself and leads them inside where Technical Boy is waiting with Mr. Town. Shadow asks Mr. Town if he's slept with Mr. Wood's wife yet. Mr. Town hands room keys to Mr. Nancy who passes them out to Shadow and Czernobog. Shadow heads to his room and falls asleep.
Media calls Shadow for dinner and he walks out to find the chauffeur has brought everyone McDonald's from Nebraska. As they eat dinner, Shadow asks when they can take Mr. Wednesday's body and is told that according to the rules, they have to wait until midnight. After dinner, Shadow finds Media waiting for him in his room. She tries to convince him to join her side and when he refuses, she threatens to make his life bad. She leaves him alone.
It's soon close to midnight so everyone meets in Room Five, where Wednesday's body is laid out. Loki calls the gathering to order and asks if anyone would like to say something. Mr. Town passes, Czernobog warns that this is the start of war, and Technical Boy begins to recite a poem buy can't remember the rest of it. Shadow says that the whole situation is "pitiful" because half the people there had a hand in killing Wednesday but Shadow is still working for Wednesday. Media makes a few pithy comments about life and death before Mr. Nancy finishes off with another warning that the New Gods would pay for what they had done.
Physical appearance Edit
Media first appears as Lucy Ricardo from I Love Lucy. Media also appears as a newscaster on TV and winks at Shadow. Later, she appears as Diane from Cheers and forces Shadow to witness Wednesday's assassination.